E McGovern di collective intelligence
Partiamo dal primo,
Vocabulary: "Landing page" è il post di oggi. Interessanti le ultime righe
"Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they're working or not. You can improve the metrics and make them work better. Landing pages are the new direct marketing, and everyone with a website is a direct marketer."
Mentre di McGovern questa settimana metto da parte
"For the first time, the Internet allows us to use collective intelligence on a potentially massive scale and in a highly cost-effective manner. Tapping the collective intelligence has many advantages. It brings us closer to our customers and it enhances trust, as customers tend to see websites as trustworthy that represent the views of other customers."